Your circular  zero waste  sustainability  green 

Your circular journey starts here

Ideas For The Circular Economy

The circular economy is not only imperative for human survival, it is also an opportunity to create a world of infinite abundance, and that’s what has inspired us at Rubbish Ideas. Our mission is to create a waste-free world where humanity has everything we need, and to help others on this journey too.

Who we are

Founded in 2018, we are a group of designers and sustainability experts, passionate about making a positive change.

What we do

We provide consultancy, and we design, make, and sell products and services which support the circular economy.

Why we do it

We are passionate environmentalists, and we believe in following the science. We want to make a real difference.

How it works

Check out our services to see how we can help and get in touch so we can work together to make an impact.

Work with us

Why go circular?

Our current linear economy is destroying the planet and leaving us in a wasteful dying world. However there is a better way to live and ensure our shared future. We can learn from nature and its infinite cycles and build a sustainable circular economy of our own. This not only makes great sense for the planet but for people and businesses too. You want your company to be around forever, and with a truly circular business model it can be sustained indefinitely, that’s the whole point!

New legislation relating not just to carbon, but materials, waste and more is coming in thick and fast. This tide is not likely to slow down either, as governments around the world have woken up to pressing need for action and ever louder consumer pressure. This will affect your business if it is not already, but it can be an opportunity.

Staying ahead of legislation is critical to keeping your business active, but it's also an opportunity to get in front of your competitors while bringing in more customers.

Young and old, the world is waking up to the fragile nature of our planet and more and more they are demanding that governments and businesses do better. This is once again both a threat and an opportunity.

With a clear circular economy policy and story you can show your customers that you care about the world's environmental challenges and are part of the solution not the problem. This will bring immediate PR value to your business and also secure your long term future.

A circular model will not only protect your business from rising consumer pressure and legislation, it will also improve the long term sustainability of your company.

The current linear economy is a threat to your business. The world only has so much stuff and the more of it we waste the more expensive and scarce these resources become. In a circular economy you control the resources throughout their entire lifecycle. Which means with a closed loop system you can infinitely reuse the same materials while optimizing to continually reduce cost.

The circular economy is not just about building a sustainable business and planet, it's also all about reducing costs through greater and greater efficiency. The more optimized the system, the more you save, and the more you improve your environmental impact.

Your waste has value which is currently being lost from your supply chain. By infinitely reusing / recycling the raw material costs are removed. By owning the material throughout its lifecycle the costs are divorced from market demand. Reduction in energy consumption is another big opportunity with both economic and environmental benefits.

Join The Circular Movement

The circular economy offers benefits for the planet, people, and businesses by conserving resources, creating cost savings and economic opportunities, reducing waste and pollution, and creating sustainable jobs. Joining the circular economy can help build a more resilient and equitable society.


Get more value from sustainability efforts

When it comes to building circular supply chains, effective communication is key. By being transparent about your sustainability efforts, you can not only build trust with your customers, but also create a competitive advantage. Implementing sustainable systems may come with a cost, but by effectively communicating the value of these changes to your customers, you can not only recoup these costs, but also attract new customers who are looking to support companies that prioritize sustainability. So, join the sustainable movement and not only will you be doing good for the planet, but also for your business’s bottom line.

Talking Rubbish

A key part to sustainability is communication. Connor Bryant, Co-founder & Director of Rubbish Ideas has spoken at IBTM world, Pride UK conference, Wincanton Waste Free & many more. With a focus on sustainability, our key topics are listed below.


Is the circular economy the way forward? We look at how it can be applied to current industries and explain the unprecedented benefits which the circular economy brings.


There's a lot of rubbish talked about plastics! We focus on the science and discuss the potentially beneficial features of plastics while identifying how to avoid common issues.


Our planet is heating up at shocking speed, and there is no argument humans are the cause. There is lots we can do to help, but with so much misinformation its hard to know how.


Working with

There's no such thing as rubbish!

Check out The Rubbish Project, where we work with recyclers and manufacturers to provide circular economy solutions which make true environmental sense. Our first product, The Rubbish Cup, is a 100% recycled plastic cup, which we collect and turn back into cups using a bespoke recycling system.

We specialise in circularity

Digital Waste Tracking

Marketing & Communication

Contact Us To Start Your Circular Journey